MARKETING &
MEDIA PLANNING
PRINT â–ª DIGITAL â–ª TV PLACEMENT
"The best way to predict the future is to create it."
~Abraham Lincoln
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Telling your story to prompt people to do business with you in an art. Using the right images, sound, color and motion can create powerful messages that attract the customers you're looking for.
Truthful, meaningful messaging reaches people that are "on" for the goods and services you provide.
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"Good content is not storytelling, it's telling a true story well."
~Ann Handley
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Craft a story to keep someone's attention and educate them at the same time. Weaving words together to create meaningful content can give business owners a powerful vehicle to define what makes them unique.
Your potential customers are doing research, window shopping online and reading content relevant to your business category every day. Their perception will become your reality. Be the expert in all things pertaining to your business with content that speaks to them.
"Make time for planning: Wars are won in the general's tent."
~Stephen R Covey
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Goals are achieved when a plan to move toward success is thoughtful and prepared. Create an umbrella for all of your marketing efforts to exist under and tie your messaging campaigns together creating a cohesive marketing effort.
Research, timelines, production processes, administration and reporting guidelines will be established and expectations will be clear.
Understand who your media partners are and why you're working with them while tracking the success and effectiveness of your campaigns.
PRODUCTION DEVELOPMENT & MANAGEMENT
"Make your product easier to buy than your competition, or you will find your customers buying from them, not you."
~Mark Cuban
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Marketing to right people at the right time with the right message is how businesses grow. Delivery platforms and how we get information continues to expand and without a clear understanding of market tolerances and value propositions you could be losing market share to your competitors. Having a professional be able distinguish opportunity from liability saves business owners time, resources and money.